Anni Lu

Welcome to the enchanting world of Anni Lu, a Copenhagen-based brand where bohemian chic meets timeless elegance in perfect harmony. Founded by Helle Vestergaard Poulsen, the brand takes inspiration from her nickname, "Anni," and her daughter's middle name, "Lu," creating a heartfelt and personal touch that infuses each piece with love and passion.

Anni Lu's jewelry is a celebration of life's most cherished moments, intricately crafted to reflect the beauty of simplicity and the allure of delicate details. Drawing from a diverse palette of colors and textures, each design narrates a story of wanderlust, adventure, and the joy of living in the moment.

Handmade with meticulous care in the heart of Copenhagen, Anni Lu's creations radiate a playful and carefree spirit, evoking memories of sun-soaked beaches, dreamy getaways, and carefree summer days. The use of high-quality materials, including freshwater pearls, gemstones, and 18kt gold-plated brass, ensures that every piece exudes a sense of refined luxury.

Whether you're stacking bracelets for a boho-chic look or adorning yourself with dainty necklaces for an elegant touch, Anni Lu's collection offers endless possibilities for self-expression. Embrace the poetic essence of Anni Lu's jewelry and become part of a radiant symphony that celebrates life's most cherished moments with effortless grace, all crafted in the heart of Copenhagen, Denmark.